We were pleased to attend a Business Event in Nairobi where Ambassador Kyle McCarter has pledged that the US government would help Kenya in its fight against corruption and support the country to empower the youth today in order to create the next generation of leadership in Kenya.
​

Nepal 2016. Everest Expedition.  After 2 dramatic years on the Himalayan mountains (avalanche on Everest in 2014 & deadly earthquake in 2015), we had the hard task to revive the brand on Facebook and to bring a lost audience back to the business.  The project started end of March and we had less than 10 weeks to achieve our goals!

We developed a customized customer-centric strategy by understanding the readers' interests. We then followed those simple rules:

• Be active and post engaging content.
  
• Right promotion on multiple online platforms and use of hashtags.
  
• Create viral content with an engagement target to generate shares and boost reach.
  
• Put in place key performance indicators (KPIs) to evaluate the effectiveness of the strategy.
  

• Use social media data to identify customer preferences.
• Produce interviews & videos to keep the level of engagement high.
• Facebook Ads / Boost posts / Promote website.
  
• Landing page.

and much more to adjust content creation. 

We were there, and it was amazing! Manufacturers and producers of adventure sports, indoor sports, medicine & nutrition, outdoor sports, sports equipments, Sports wear ... and much more! ISPO is the largest outdoor sports trade fair in the world, and for 4 days, some of the most well-known sports brands on the market were on display. We got a taste of the latest trends, met with future sponsors for our clients, got in touch with potential clients and talked competitive differentiation, brand awareness and the use of social media to help generate sustained business. Hope you'll be with us next year!

The theme of the conference was all about the Gin market in the UK. The evening gin presentation displayed some of the most promising brands like SipSmith and Fever Tree for the mixer drinks. We learned about the history of Gin and the 1720s introduction in London where one out of four buildings in the city was either distilling or selling gin.  All illustrated by drawings from the Beer Street and Gin Lane, the two prints issued in 1751 by English artist William Hogarth in support of what would become the Gin Act. 

Crafting your own beer can be a dream come true! A great evening discovering small and independently owned breweries getting their brands out to challenge large-scale corporate breweries. The main topics focused on the market trends and market opportunities worldwide for the beverage industry. Beer testing and networking for the rest of the evening...